Marketing Emails

  • Disability Capacity Building Workshop
  • Recruitment

Disability Capacity Building Workshop Email

The brief: Cold call local disability providers and invite them to our upcoming workshop.

Subject line: Enable people with disability to branch out and make new friends


Hi [name],

Thanks for your time on the phone just now.  I hope some of the people from the [company name] can attend our event.

Everyone needs a strong group of friends around them to share the ups and downs of life – but people with disability sometimes have fewer opportunities to contact new people and find the friends they need.

Fostering Friendships and Community Connections is a one day, in person workshop that can help you learn how to unite people with disability with others who share their interests and open up pathways to friendship.

Date: 16 May 2024

Time: 09:00am – 03:00pm

Location: Wagga RSL, Corner Kincaid & Dobbs Street Wagga Wagga NSW

Hosted by:  Resourcing Inclusive Communities – an initiative of Family Advocacy

For: People with disability, their families, friends and supporters

Register now to open up pathways to friendship for people with disability

Kind regards,

The Communications team incorporated my copy into a press release.

Recruitment Marketing Emails

The brief: Personalise a recruitment marketing email.

I found the prospect’s blog, where he gave instructions to make an origami platypus.

Subject Line: [Name] you could use your front-end developer skills to help save the planet


Hi [name],


I came across your blog and want to say how impressed I am with your platypus! I’m wondering whether you’d like to consider a new role that will help save Australia’s native species as well as the rest of the planet.


Using your front-end developer skills, you can help communities reduce their carbon footprint and switch to renewable energy – supporting manufacturers, technicians and customers.


The company is well funded for a bright future and needs 10-15 Front End Developers in Sydney – starting to hire mid to late November.


Interested? Get in touch, and when the roles become available, you’ll be the first to know.


Contact me if this sounds like the right opportunity for you.


Regards,

The response began:

Hi Jane,
To be honest, I generally completely ignore “cold-call” recruiter messages. But your email was possibly the smoothest personalised segue intro I’ve ever received, so you’ve earned a response. Well played. 😀